

Perceptible – Perceptual characteristics of the object itself indicate what action possibilities are available and desired – e.g., a door handle. In 1991, William Gaver, another notable designer, defined three types of affordances:

More elaborations on affordances and signifiers Unless you are able to climb over the fence, of course. A fence by the side of the road would stop you since it has a physical affordance. However, you can walk anywhere on the road - there are no affordances stopping you. It is telling you where it is safe to walk. Learn more about the differences between affordances, perceived affordances and signifiers.įor example, a painted zebra stripe in the side of a road is a signifier, a signal about where to walk. By introducing the distinction between signifier and affordance into two more distinct components, it became clear that much of design has nothing to do with affordances, but with signifiers. The reason Don Norman introduced the term “signifier” was that many people were misusing the concept of affordance after it had been introduced to the design community in the 1988 edition of The Design of Everyday Things. Just as affordances can exist without any signifier - the signifier part of an affordance may be invisible (or misleading).Įxplore how you can make invisible affordances visible. Don Norman introduced the term to make a clear distinction between the signal an affordance might provide to a person, which is entirely in the perceptible part of an affordance, and the actual affordance itself. Learn about signifiers and the critical role they play in design.Ī "signifier" is some sort of perceivable cue about the affordance. Signifiers and affordancesĭon Norman also introduced the term “ signifier”, which is elaborated greatly in his 2013 edition of The Design of Everyday Things. Users will map the possibilities of what an object does according to their conceptual model of what that object should do (e.g., inserting fingers into scissor holes to cut things). Clear affordances are vital to usability. So, designers must create objects’ affordances to conform to users’ needs based on these users’ physical and perceptual capabilities, goals and past experiences. For example, Don Norman defined affordances as perceivable action possibilities – i.e., only actions which users consider possible. For instance, a chair affords sitting on, standing on, throwing, etc.ĭon Norman later (1988) introduced the term to the design community modified the meaning slightly to make it more appropriate for use by designers. Psychologist James Gibson coined “affordance” in 1977, referring to all action possibilities with an object based on users’ physical capabilities. Don Norman, Grand Old Man of User Experience Affordances are Everywhere “When affordances are taken advantage of, the user knows what to do just by looking: no picture, label, or instruction needed.” Learn what affordances are through examples and see why affordances are key to users’ desired actions. Sounds complex? Good news, we made a few videos for you with some examples to make it easy for you to understand.


For a toddler, the door does not afford opening if she cannot reach the handle.Īn affordance is, in essence, an action possibility in the relation between user and an object. Instead, an affordance is defined in the relation between the user and the object: A door affords opening if you can reach the handle. An affordance is what a user can do with an object based on the user’s capabilities.Īs such, an affordance is not a “property” of an object (like a physical object or a User Interface).
